Holiday season is approaching fast and so is the gaming season. Considered the perfect time to turn consoles and games into commercial market. The biggest companies in the video game console business, Microsoft Corp., Sony Corp., and Nintendo corp., have come up with new games and services at the same time, targeting mainstream users like never before.
Earlier most video game consoles were aimed at serious players who spent the most money and time on games but now the companies are aiming at players who purchase game machines when their costs are reduced and when better arrays of titles become available.
So what are the offers?
Microsoft has clinched a deal with Netflix Inc., an online rental service, to stream movies over the Internet to Xbox 360 game machines. The announcement came on the eve of the Electronic Entertainment Expo Media and Business Summit, a major video game industry trade show in Los Angeles. The Xbox owners will now be able to watch movies streamed through game consoles to their TVs.
Sony is also expected to demonstrate its own service for downloading movies and television shows from the Internet to PlayStation 3s. According to Sony, this summer, its store for buying and renting movies and other video content on the PlayStation 3 should go online.
The credit of all these current moves, by Sony and Microsoft, goes to the sensational commercial success of rival Nintendo Co. Nintendo turned industry rules by going after casual game players with its Wii gaming system right from the day the console went on sale.
Nintendo stressed on fun intuitive Wii games. Instead of the costly and hyper-realistic graphics favored by hard-core players, it has been using the console’s motion-sensing controller. In the U.S., Microsoft and Nintendo are neck-to-neck in selling their latest generation of consoles.
It is slated to release a new video game accessory for its Wii game system, Wii Motion Plus. It will help improve responsiveness and precision in tracking the hand movements of players. The new accessory will attach to the existing motion-sensing controller. The device will enable even slight flicks of the wrist and arm to be rendered on screens.
Pattrick is working as an industry analyst in the electronics and electrical industry for last fifteen years. He is working on a blog where you can get a lot of information on electronics industry, news, innovations, tradeshows, etc. [url not allowed]